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In just over three decades, WWF-World Wide Fund For Nature (formerly known as the World Wildlife Fund) has become the world's largest and most respected independent conservation organization. With almost five million supporters distributed throughout five continents, 24 National Organizations (NOs), 5 Associates, and 26 Programme Offices, WWF can safely claim to have played a major role in the evolution of the international conservation movement.

Since 1985, WWF has invested over US$1,165 million in more than 11,000 projects in 130 countries. All these play a part in the campaign to stop the accelerating degradation of Earth's natural environment, and to help its human inhabitants live in greater harmony with nature.

This booklet explains how the organization grew from being a small group of committed wildlife enthusiasts into a global network, supported by people from all walks of life, who, like WWF, care about the welfare of our planet.

¹Sketches by naturalist Gerald Watterson which Sir Peter Scott used as the basis for his design for WWF's famous panda logo.